Article in STS 74: (March 2012) Folk Dance Club Image and Finances and Sound levels at dances.
Folk dance at festivals might eventually cease to exist if local folk dance clubs closed. What are the key factors in forming and maintaining a successful club? Many clubs have an ageing membership. Some pundits predict that English Folk Dance will die within a decade. Yet a few new folk dance clubs are thriving. What is their secret?
Arguably, the most important contribution in the letters column of this issue was from Tony Weston. He addressed the 'bad image' of English Country dancing. Other (longer!) contributions in this issue were from me - and are also reproduced below. Tony Weston's letter is also cited here.
Tony Weston addresses the 'bad image' of
English Country Dance
Dear Chris
I don't want to be thought of as a really miserable moaner, but I want to voice my
entirely reasonable concerns- reflecting perhaps the concerns of a silent majority - about
the presentation of English folk dance and particularly the very bad image of English
Country dancing.
Walk into just about any folk dance club and you are at once presented with an aged
audience often exhibiting signs of definite reluctance to dance, and more often than not
remaining seated when the MC asks for sets to be formed.
When enough 'dancers' finally assemble, the dance performance varies from barely moving to
brisk and elegant walking, without anybody actually dancing. Of course there are
exceptions, and of course we all have a perfect right to attend a dance club without
participating. But when the shufflers and sitters are in the overwhelming majority, do we
present a reasonable advertisement for our shared passion?
The music - almost always recorded - is frequently poor, and sometimes impossible to dance
to. The quality of the PA system is rarely as it should be either. The standard of
teaching can reach very low levels, with irritable and rude callers imposing their poor
preparation and inappropriate selection of material onto uncomplaining members. In many
clubs the general ambience is shabby and unwelcoming, and few have any protocol or
established system for welcoming new members. indeed, it seems that in very few clubs are
new members actively recruited.
I've been dancing for over 50 years, and when I was younger the people dancing with me
covered a whole age span from teenagers to great grand parents.
I want my love of dancing to be passed on to the next generations. I fear that the current
process of presentation will seriously inhibit that. Are the readers of your magazine (our
magazine?) planning to alleviate the problem?
Best wishes Tony Weston
In the case of Gittisham Folk Dance Club near Sidmouth the principal factor is probably the personalities of the key organisers. The club has also developed excellent relationships with many local bands - including some who often play at Sidmouth FolkWeek. So in a small village hall we have an excellent quality of live music most weeks and many if not most of our dancers are proficient enough to hold their own at either fast ceilidhs or social dances at folk festivals. So if we can do it - why can't others?
We recently revised our fee structure to address concerns raised by some of our bands: it is all explained in this article reproduced from the March 2012 issue of Set & Turn Single magazine. Future articles may expand on some of the other aspects of the club that (thus far) have made it so popular that high quality bands really do queue up to play for us! Also, there is interest in the wide range of fees paid to performers at festivals - the subject of a future article maybe!
STEVE WOZNIAK RAISES A LOT OF FINANCIAL QUESTIONS
In my role as treasurer of Gittisham Folk
Dance Club in Devon I recently revised the expenses structure to give more weight to
likely travel costs incurred by visiting bands and callers. No system is perfect, but I
have been encouraged to present my analysis as a basis for possible further
discussion.
Prior to May 2011 we had the following simple structure: Band = £30, Separate caller
= £20, Band with its own caller = £45 (in recognition of a likely element of car
sharing), Caller with own music = £25.
People were generally happy with these arrangements, but bands with 3 or more members
mentioned that they were being left with very little as a per person reward
for several hours work and often £7 to £8 in fuel costs. One of our favourite bands
(that usually comprises 3 or 4 members) said that they would need to reconsider driving
long distances if we could not pay more than £30. Of course, it is not only bands and
callers who have to take into account increases in fuel duty many dancers come from
20 or more miles away and spend maybe an average of £4 per person on transport.
Looking at our inherited structure (which was similar to that used by several local
clubs), it occurred to me that when we had either a separate caller or a caller with
music, these people might make a typical 'profit' after travelling expenses of £15 to
£20 per person per night. In contrast, band members might make less than £5 each, again
net of travel costs. Indeed, when we paid a band £30 for 4 members, and if one of them
used his or her own car (maybe because of equipment transport) then a possible outcome
would be a 'profit' of only £1 or £2.
It was the wish of the club committee that our admission charge of £2.50 would not be
increased. To say that we are a committee is perhaps stretching a point - we call
ourselves the polit-bureau because there are no minutes, no formal meetings and no
arguments. And over matters of finance, what I say goes. (Sounds to me rather like how
many successful folk festivals are run as an autocracy! Ed)
In developing the new structure (which turned out to be very little changed from the old)
I thought that the most equitable solution might be to reward each band member
and caller with a net profit of about £15 per evening. But we couldn't afford
it at even £3 per dancer. This is because Gittisham club has a maximum capacity of about
45 (other local clubs can accommodate up to 75) and we have live music most weeks. Our
hall costs are £22 per night and refreshments cost around £3 so we need 10
dancers just to pay these overheads.
Callers would have revolted if I slashed their fees by 50% so in the new structure, a
caller with their own music still gets £25. A band comprising 1 or 2 members now get
£30, and a separate caller £20 (again, both are unchanged). However a band comprising 3
or more members now gets £40 (an increase of £10, which gives each member a maximum
increase of £3.33 over what they got before), and a band with their own caller gets
£50 (an increase of £5; this can be viewed as £20 for the caller and £30 for the
band, even if the band has more than 3 members, as some car sharing is almost certain).
This proved to be the maximum amount of juggling possible within the constraints, although
if starting with a blank sheet of paper and no innate expectations, callers would be paid
less and bands more. Calling is hard work (I can testify) yet a good band can turn an
average evening into a memorable one and both should ideally be rewarded with expenses
that at least cover costs, and perhaps on a comparable per person basis.
Gittisham is a difficult balancing act because we need 80% of our capacity number of
attendees just to break even when we have live music. Finances are kept in the black in
part by occasional evenings where unpaid club callers hone their skills. In fact, these
evenings are often quite memorable as well as turning in a profit of over £40. I did once
threaten to lock the doors and not allow anyone home until they mastered a dance I was
inflicting upon them. Seriously, many local folk dance clubs could do with a little more
of a challenge!
To add a European perspective, a friend recently had two German visitors on a twinning
weekend. We took them to a small local folk dance club and they later showed us how
proficient they were at a wide range of dance including boogie and disco-fox. I got
my own back by casually teaching a French Mazurka.
In general however, it is not difficult to put the English to shame given our generally
abysmal level of dance skills. Our German guests were also astounded that English folk
dance bands would be prepared to play for such small amounts of money. In Germany it is
apparently not unusual to have to pay 100 Euro per band member PER HOUR for weekend
functions.
In preparing this article I suggested to a few local bands that they elect to play at club
evenings in order to hone their skills and get better known for the more lucrative
Saturday evening and wedding dances. I was fishing for ideas but here are a couple
of responses.
By the way, I remember Dave Brown saying that he was considering playing for jars of
marmalade after these changed hands at a Halsway Manor auction for more than any of the
bands or callers who offered their services in the same auction! Bands also need to pay
insurance and PAT test as well as petrol to rehearse, replace equipment and buy new music-
expenses aren't just fuel to gig and car wear and tear. However, it looks as if you're
trying to be reasonable and help everyone.
Members of another band were more analytical after I had explained why they had been paid
only £30 one evening because one of their number had not been able to play.
Despite doing over 50 gigs a
year, many of which are the weddings and parties that subsidise the Folk Dance Clubs, two
of us shared a loss of £750 in 2009/10 and £60 in 2010/11. This is because we make sure
the other member(s) are paid a decent rate. We also use our income to pay for pa equipment
and instruments, insurance, PAT tests & advertising. So you can imagine it was
disappointing when, without knowing the Gittisham pay structure, we were
reduced from £40 to £30 because one of the band members had been unable to
show up.
However, we do it because we love to play for enthusiastic dancers, but dancers
perhaps need to be more aware of the costs and effort involved in playing in a band. Often
it can include checking and loading equipment from 6pm and not getting to bed until
midnight.
An example of the altruistic nature of some band members is that on one occasion they
insisted on handing back £10 of the £40 offered, as dancer numbers were particularly
low.
So, in summary, whilst many folk dance clubs might be unable to increase their admission
fees very much without losing even more members (if only because folk dancers have become
so used to getting something for almost nothing) it is clear that bands can be out of
pocket overall on a year by year basis even taking into account (sometimes lucrative)
weddings or Saturday evening dances.
Overall, the picture seems to be one of callers and especially band members working for a
small fraction of the minimum wage and sometimes for pennies per hour. In contrast,
dancers who live nearby get hours of entertainment for a few pounds and even those who
travel 20 or more miles often spend in total less than £10 per person for an evening out.
With an average attendance of 30, an increase in entrance fee to £3 would provide an
extra £15, enough to pay band members close to the per person rate already
received by callers. This may well be the next alteration to our financial structure. We
could boost band remuneration markedly (increasing £30 to £45 and £40 to maybe £50)
for an increase in gross entrance fee (including an assumed £4 in fuel costs) of less
than 10%. I would be interested to learn if any other clubs have updated their fee
structure.
Curiously, it is a wholly different story for Saturday dances and weddings. Bands charge
typically £400 and callers can command £80 to £100 (I was even told of £300 for New
Years Eve!). Here, the remuneration per person is much the same, and fuel costs become
largely irrelevant. It seems to be only at local folk club evenings that bands are taken
for granted.
There is a danger of course in making everything too commercial. It is important that
dancers simply want to come to dance and bands want to come to play quite irrespective of
the expenses paid. It is to be hoped that mid-week folk dance clubs do not seek to emulate
some other forms of dance where evenings are usually run as a commercial enterprise.
However, my defensive argument for Gittisham Folk Dance Club is that we are such competent
dancers and such good fun to play for that bands and callers should pay to come, such is
the entertainment value (and the tea and biscuits) that we provide. The proof is that (so
far) bands continue to queue up to play for us!
Our betwixt party night (held between Christmas and New Year) attracted a
record 45 people and Stick the Fiddle played with Jane Thomas calling. People who are not
so fortunate as to have so much talent living nearby can dance to this band at the 2012
Sidmouth FolkWeek and in a large new dance hall adjacent to Waitrose. So you get
food and wine just across the road, excellent music and a superb new dance floor
cheap at half the price! Sunshine and starlight may also be available.
Letter reproduced from Set & Turn Single magazine, issue 74, March 2012
Sound levels at ceilidhsIndex page for STS articles and letters.
Top of folk clubs page - folk dance clubs in Devon (etc)
Gittisham Folk Dance club - the original website
Sidmouth Folk Festival - the history since August 2001
How to run a folk dance club - experiences over 15 years (most pages not yet completed)
Folk Dance Diary 2016 - highlights of a year of folk dancing.